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Strickland Propane

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Strickland Propane is a fictional propane and propane accessories supplier in the animated series King of the Hill. Buck Strickland owns the company, headquartered at 135 Los Gatos Road in Arlen, Texas, [1]  though he delegates most of the day-to-day responsibilities to his 41-time employee of the month, assistant manager Hank Hill. Strickland sells propane and propane accessories, including grills such as the Vogner Char-King, Char-King Imperiale and Vogner Citizen, which are showcased during the annual "Grillstravaganza" sale. The company has five branch offices in Texas, known as Strickland Propane, Strickland North, South, East, and West. It is unknown how far these branches are from the Arlen headquarters, though Buck has said that North is in "charcoal country" which he thinks is the reason for the low sales numbers at that branch. Buck would eventually lose the North division from gambling.[2]

StrickLand Propane

StrickLand Propane exterior

For a brief time, Strickland Propane sponsored the "Propaniacs", a traveling comedy troupe formed by Bobby Hill, Luanne Platter, Joe Jack, Donna from Accounting, Dale Gribble, and Hank (although Peggy insists on calling them the "Propane Maniacs"). Hank and Buck conceived the idea after Bobby prevented a customer walkout at a "Grillstravaganza" sale with his comedic antics. Buck decided to take the group on the road to spur sales in the other Strickland branches.

The company slogan is "Taste the meat, not the heat," which refers to the way that propane does not alter or mask the taste of meat while grilling, unlike charcoal.

Strickland's primary competitor is Thatherton Fuels, owned and managed by former Strickland employee M. F. Thatherton (their slogan is "We sell the heat... with warmth.")

Mega Lo Mart began selling propane. Due to its size, Mega Lo Mart was able to sell propane at prices too low for Strickland to compete. This forced Buck to close down the Arlen branch. Following a propane-fueled explosion at its store, Mega Lo Mart stopped selling propane, and Strickland resumed business as usual.[1]


References Edit

  1. 1.0 1.1 Propane Boom
  2. The Good Buck

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